The vision of our joint venture with Land O’ Lakes is to be the largest feed manufacturer by value in 10 years.
This vision is supported by a number of factors:
- Kenya has one of the most progressive and sophisticated dairy industries in Africa which presents a huge opportunity
- The new venture has access to un-rivalled global expertise and experience in Dairy Nutrition that we can leverage from Land O Lakes. This means that the new venture is able to develop futuristic Animal Nutrition Solutions that optimize the performance of Kenyas livestock in a way that can not be matched by any of the existing manufacturers giving the new venture a right to win
So far, Bidco Land O Lakes has been able to demonstrate this expertise by formulating performance diets that have demonstrated value beyond what the Kenyan Market thought possible.
- Leveraging the company’s access to world-class animal nutritionists in the United States that have been able to optimize formulations of the existing diets that now perform at a much higher level than they have been under Bidco
- Implemented sound Manufacturing process that starts with a strict choice of ingredients, screening of all inbound ingredients to make sure they comply to our strict standards in both nutritive values and mycotoxins
- Instituting an independent QC department that qualifies all feeds before release to the market by subjecting them to strict lab analysis and tests to ensure they meet all specification